Building a Global Content team: Creating a framework for success with James Ainsworth from iManage

The Sausage Factory

In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorporating AI with organisation feedback.

We also talk about one of the greatest pieces of content of all time, the Michelin guide and James’s dreaded sausage of death.

--- What we discuss ---

- (01:25) An introduction to James

- (05:23) The blend - how James got started, cutting through creative and introducing processes

- (10:38) The trick to prioritising, strategising and organising a team to deliver the best outcome

- (15:05) Making mistakes and managing expectations

- (17:46) To understand good content, you need the right measurements and feedback loops in place

- (28:02) Matt’s bangers - James talks about the Michelin Guide (one of our favourites!)

- (32:09) Sausage of death - James’ worst content that he has ever come across

- (34:24) Next on The Sausage Factory

--- Connections ---

- James’s LinkedIn

- James’s Twitter

- The Rockee site

- Rockee Twitter

- Rockee LinkedIn