How (and why) to hook and compel your audience in a minute—or less

The Sage Sayers

As we rise closer to the top-tier audiences of the companies where we serve, hooking and compelling our audience in our opening sentences feels vital. I know, because I’ve needed to cut to the chase when interviewing experts and executives for articles I’ve written — or anyone with power and visibility. I find this audience more rushed than rude and often switching from one meeting to the next, which can make them seem impatient, especially if we dilly-dally with what we want to say, why, and why they ought to care.
My coaching clients echo the same and getting quicker and more nimble with leaders becomes the number one request for help, especially now with performance review feedback trickling in. So how do we hook and compel an audience within a minute or less? Here lie a handful of tactics to try out in your next pitch, sales call, job interview, or update. You can read these musings on Medium, too.

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