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S1E5 | How to win high-value, best-fit customers for your Business | Carl Price
Manage episode 357920980 series 3438071
Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?
In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.
Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.
Watch this episode to:
Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context- Learn how to effectively qualify prospects (including a step that is overlooked by most)
- Innovative ways to measure buyers intent to focus your sales efforts
- Discover how to get the most out of remote sales teams
- Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
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