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How to Sell into Nordstrom, Featuring Niki & Ritika Shamdasani, Co-founders of Sani
Manage episode 404668825 series 3272592
Sapna Shah द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Sapna Shah या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Selling into wholesale accounts is a really different proposition than selling through your own DTC channel. This episode features Niki & Ritika Shamdasani of Sani, an apparel brand inspired by South Asian culture. They walk us through how they built their brand, pitched to Nordstrom, made their launch at Nordstrom successful and so much more.
Topics:
- How two sisters started the Sani brand
- How they turned a warm intro into a pitch meeting by utilizing their strengths
- How they prepared for the first meeting at Nordstrom – and what went into their deck
- How working with a big brand can be different than your expectations
- Why studying the Nordstrom supplier website was so critical for their success
- How Sani set up their manufacturer for success
- How Sani supported the Nordstrom launch
- How much time and effort it takes to work with a wholesaler like Nordstrom
- What’s next for Sani
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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