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How to Sell a Consumer Product into Costco, Featuring Michelle Razavi of Elavi
Manage episode 411384921 series 3272592
Sapna Shah द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Sapna Shah या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
How can a startup with only two full-time employees sell their food product into Costco? This episode features Michelle Razavi, Founder & CEO of Elavi, a startup that specializes in gut-friendly, low-sugar dessert spreads. Michelle will tell us all about her journey getting her product into Costco.
Topics:
- When in Elavi’s growth did Costco appear on their radar
- Why Costco was a fit for Elavi, and how they got in the front door
- How Elavi managed diligence and leaned on advisors for help
- What steps Elavi had to take to be ready to sell into Costco
- What is a Costco roadshow and how Elavi managed it
- Key metrics that Michelle and her co-founder tracked during roadshow days
- How Elavi turned the roadshow into a purchase order
- What launching in stores required – including more financing
- Why doing the research and being prepared is so critical when considering wholesale sales
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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