Ep. 69 - Ariana Ferwerda & Kiley McKinnon, Co-Founders of Halfdays

The Retail Wrap-Up

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Welcome back to the RetailOasis 'Retail Wrap-Up Podcast' - the podcast for retailers. Coming up on today’s episode we are joined by Ariana Ferwerda and Kiley McKinnon, the visionary co-founders of Halfdays, an inclusive outdoor apparel brand for women. Halfdays is on a mission to make the outdoors more approachable, inclusive, and fun, and recently launch their brand into the Australian and New Zealand markets.
Picture this—a perfect blend of technical gear and flattering fit, stylish, and functional outdoor apparel made from recycled and responsibly sourced materials. That's what Halfdays brings to the table. Whether you're conquering a mountain trail or enjoying après-ski, Halfdays has you covered with their trailblazing designs that seamlessly merge fashion and function.
What sets Halfdays apart is not only their commitment to creating high-quality gear but also their dedication to inclusivity and sustainability. Ariana and Kiley are not just co-founders; they are athletes and outdoor enthusiasts who understand the importance of gear that empowers and embraces all women. In fact, Kiley was on the US Olympic Team for Freestyle Aerials, so if there’s anyone who truly understand the importance of getting this gear right, it’s her! Their passion for outdoor sports, coupled with their own experiences in the industry, led them to create a brand that fills a gap and makes outdoor adventures more accessible for everyone.
In this episode, we delve into the story behind Halfdays and explore how Ariana and Kiley's vision is reshaping the global outdoor apparel market. We discuss their journey from launching in the US to expanding into new markets, the challenges they've faced, and the exciting opportunities that lie ahead.
So, sit back, relax, and get ready to be inspired by the incredible story of Halfdays and the remarkable journey of Ariana and Kiley as we dive into the world of outdoor fashion, innovation, sustainability, and the power of inclusivity.
A HUGE thank you to Ariana & Kiley for joining us + we hope you enjoy this conversation!
For more information on Halfdays or our guest today, please see the show notes below for this episode.
- SELECTED LINKS FROM THE EPISODE -
Halfdays
Ariana Ferwerda on LinkedIn
Kiley McKinnon on LinkedIn
Halfdays on LinkedIn
Halfdays on TikTok
Halfdays on Instagram
Halfdays on Facebook