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1 Mack Dryden "Dentist Visit" Bonus Show #119 7:46
Morrow (Wicked Rose): Women's Martial Gear
Manage episode 409286761 series 2675124
Craig interviews Christina Morrow, Founder at Vancouver-based Wicked Rose, about Morrow’s journey of creating a groundbreaking women’s martial arts activewear brand. Morrow shares her personal motivation, driven by the lack of suitable clothing options for women in martial arts, which led her to develop a brand that combines high quality, performance-oriented apparel with size inclusivity up to 5XL. Morrow’s six-year experience in Muay Thai, and her dissatisfaction with existing offerings, inspired her to research and eventually create a line of activewear that caters specifically to women’s needs in martial arts.
Morrow discusses the unique design challenges and solutions Wicked Rose offers, like the introduction of non-see-through spats with high waistbands to ensure comfort and functionality during intense training sessions. Morrow’s approach involved meticulous product development, including gathering feedback from the martial arts community and incorporating innovative design elements to address common issues faced by women in martial arts. Her collaboration with a tattoo artist friend brings a unique aesthetic to the brand, making it stand out in a market saturated with generic designs.
The conversation concludes with Morrow’s future ambitions for Wicked Rose, including its upcoming Kickstarter campaign aimed at broadening the brand’s reach and introducing sustainable practices in activewear production. They touch upon the potential expansion into retail and the vision of establishing Wicked Rose as a globally recognized activewear brand founded on principles of empowerment, innovation, and inclusivity.
Interviewed this episode:
- Christina Morrow, Founder at Wicked Rose
- Wicked Rose
- [Kickstarter Campaign Link]
This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.
Subscribe, Rate, and Review our Retail Insider Podcast!
Follow Craig:
LinkedIn: www.linkedin.com/in/CraigPattersonToronto
Instagram: @craig_patterson_toronto
Twitter: @RI_EIC
Follow Retail Insider:
LinkedIn: www.linkedin.com/company/Retail-Insider
Facebook: https://www.facebook.com/RetailInsider/
Twitter: @RetailInsider_
Instagram: @Retail_Insider_Canada
Share your thoughts!
Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!
Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/
239 एपिसोडस
Manage episode 409286761 series 2675124
Craig interviews Christina Morrow, Founder at Vancouver-based Wicked Rose, about Morrow’s journey of creating a groundbreaking women’s martial arts activewear brand. Morrow shares her personal motivation, driven by the lack of suitable clothing options for women in martial arts, which led her to develop a brand that combines high quality, performance-oriented apparel with size inclusivity up to 5XL. Morrow’s six-year experience in Muay Thai, and her dissatisfaction with existing offerings, inspired her to research and eventually create a line of activewear that caters specifically to women’s needs in martial arts.
Morrow discusses the unique design challenges and solutions Wicked Rose offers, like the introduction of non-see-through spats with high waistbands to ensure comfort and functionality during intense training sessions. Morrow’s approach involved meticulous product development, including gathering feedback from the martial arts community and incorporating innovative design elements to address common issues faced by women in martial arts. Her collaboration with a tattoo artist friend brings a unique aesthetic to the brand, making it stand out in a market saturated with generic designs.
The conversation concludes with Morrow’s future ambitions for Wicked Rose, including its upcoming Kickstarter campaign aimed at broadening the brand’s reach and introducing sustainable practices in activewear production. They touch upon the potential expansion into retail and the vision of establishing Wicked Rose as a globally recognized activewear brand founded on principles of empowerment, innovation, and inclusivity.
Interviewed this episode:
- Christina Morrow, Founder at Wicked Rose
- Wicked Rose
- [Kickstarter Campaign Link]
This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.
Subscribe, Rate, and Review our Retail Insider Podcast!
Follow Craig:
LinkedIn: www.linkedin.com/in/CraigPattersonToronto
Instagram: @craig_patterson_toronto
Twitter: @RI_EIC
Follow Retail Insider:
LinkedIn: www.linkedin.com/company/Retail-Insider
Facebook: https://www.facebook.com/RetailInsider/
Twitter: @RetailInsider_
Instagram: @Retail_Insider_Canada
Share your thoughts!
Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!
Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/
239 एपिसोडस
सभी एपिसोड
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1 Morrow (Wicked Rose): Women's Martial Gear 13:14
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प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।