Should You Invent Multiple Products When Starting an e-Commerce Business?

The Relationship Commerce Podcast

Anders Ankarlid is the Co-Founder and CEO of A Good Company, a company that creates thoughtful, sustainable, and elegant everyday products. They create and sell different kinds of daily use items, like notebooks, pens, toilet paper, and phone cases, all with the production materials that have the least environmental impact. A Good Company only works with suppliers that they know personally, they never use harmful chemicals like Bisphenol A plastics, and they make sure to compensate for any emissions that come from shipping and travel.

Anders started A Good Company because he wants to be able to tell his children that he did everything he could to hinder climate change. Before starting the company, Anders was a Senior Partner and Shareholder at Reforce International and Head of Sales at Looklet.com.

In this episode…

Has the thought of inventing multiple products for your e-commerce brand crossed your mind? If it has, do you know what you need to consider before starting the creation process?

In this episode of the Relationship Commerce Podcast, Anders Ankarlid, the Co-Founder and CEO of A Good Company, joins Dr. Jeremy Weisz, Co-Founder of Rise25 Media, to discuss the reasons why you may need to consider inventing multiple e-commerce products for your brand. Anders explains why he created more than one commodity when he started his company and talks about some of the unconventional raw materials he uses to produce unique e-commerce products for his brand.