Building a Profitable Offer Suite: 5 Essential Steps

The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs

In this episode, I outlined the importance of having a well-structured offer suite and how it can cater to various stages of your client's journey. From DIY options to one-on-one services and everything in between, we discussed how to strategically design offer suites that not only meet the clients where they're at but also provide upsell, downsell, and cross-sell opportunities.

Key Takeaways:

1. Definition of an Offer Suite: A suite of offers that serve different client needs and preferences at various stages.
2. Types of Offer Suites: DIY, done with you, done for you, group programs, one-off projects, retainers, and more.
3. Serving Different Stages: How offer suites can cater to clients at different points in their business journey.
4. Upsell, Downsell, and Cross-Sell Opportunities: Creating paths for clients to stay engaged with your services.
5. Creating Lifetime Value: Increasing the lifetime value of clients by having a clear next step.

Action Steps:

1. Review Your Buyer Journey: Identify where you might be losing clients and look for gaps in your current offers.
2. Determine Your Offer Preferences: Decide which types of offers you enjoy providing and which ones you don't.
3. Strategically Create or Revise Your Offer Suite: Develop offers that are interlinked and provide a clear path for clients to progress.
4. Implement and Promote Your Offer Suite: Even if you have preferences, keep a variety of entry points to cater to different client needs.
5. Focus on Client Needs: Determine what your clients frequently ask for or struggle with and tailor your offers to meet those needs.

Links and Mentions:

VIP Days: If you need help creating your offer suite, I have spots available for VIP days. Use this dedicated time to work on your offers, positioning, marketing, and sales.

Money Mondays: Join "Money Mondays" for just $9 a month. It's a focused, co-working hour every Monday to help you commit to your money-making activities. Exclusive to podcast listeners and my email list.

Episode on Creating a Client Journey: Revisit our previous episode on creating a client journey for more insights on how to incorporate that into your offer suite design.

Keywords:

offer suites, client journey, DIY offer, done with me, done for you, group program, one-on-one consulting, VIP day, offer positioning, marketing, sales, upsells, downsells, cross sells, freelancing, lead nurturing, accountability, implementation, strategic planning