S3 E21: Taming unrealistic expectations (The marketer’s survival guide (Pt 2))
Manage episode 455894622 series 2812661
Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer.
This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier.
In this episode, we’ll:
- Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Marketers are sometimes expected to be the Michael Jordan of their business, but can one person do it all?
- Discuss how a company Alex worked with spent millions of dollars on promotion that should have been stopped much sooner. Listen in as to why.
- Discuss why companies need to understand their core competencies and not rely on external marketers to fix fundamental issues.
- Talk through the advice Jack gave his friend who was buying a pharmacy and what realistic expectations he thinks are valid for marketing a small business.
- The importance of setting KPIs that are within the control of the sales or marketing team.
- The challenges for any marketer who is working across multiple departments and being integrated into every team.
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This episode is co-hosted by:
- Brand Strategist Jack Ferguson
and
-Product Marketing Specialist Alex Urquhart
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