'Our startup is under board pressure to make sales. Help!'

The Push

Getting a company off the ground is tough. There's no two ways about it. So, what should you do when sales aren’t happening?
This episode looks at a challenging scenario for a startup company.
CEO Jordan Lee is struggling to move the company forward and increase the effectiveness of his startups sales and marketing activities while his board continues to apply pressure.
The company has 10 users who aren’t paying…….they haven’t converted a single customer yet.
Furthermore, the 4 employees including a developer, salesperson, marketer, and AI specialist all have unique complaints about the company’s situation.
So what should Jordan do? How can he get the company moving forward?
In this episode we cover:
- The challenges with having free users and what to do when you are under board pressure to make sales
- Why founders need to be political campaigners
- The challenges of partnerships and why they aren’t always what they’re cracked up to be
- Discussing whether using Facebook ads to sell B2B services or products is effective
- What you should do to get more customers coming in the door early
- Some innovative things you can do as a new company to get attention and build community
Shownotes:
1:20 What is Writrrr and what are their problems?
9:15 What should this company do to get some customers?
18:15 How can you get affiliates or partners on board for a startup
20:55 Should this company be targeting a specific vertical or should be varying their targeting further?

26:45 Would Facebook advertising be appropriate for this company?
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)
Visit Jack’s personal website here: Small Business Consultant Brisbane - Jack Ferguson
Visit Alex’s website here: Home | Market Science (market-science.co)