Marketer: Can we hire a product positioning consultant? CEO: Why???

The Push

This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies.
We’re going to look at key considerations to help you get more bang for your buck in these product areas.
Who should listen?
Founders of startups, employees of startups, marketing professionals, sales professionals, and business owners.
Why?
To better understand the key things to get your product messaging right, which will increase revenue and delight customers.
This concept is explored through a scenario. An AI consulting startup Writrrr, who have 4 employees and a CEO Jordan Lee. Employees are a salesperson, marketer, AI expert who is also the product manager, and a developer. Currently they have 10 free users on the platform and no paid customers.
In this episode, Writrrr’s marketer, Bailey, wants to get in a product positioning consultant as the market doesn’t understand what they do. CEO Jordan is skeptical. So what should he do?
Some of the specifics that this episode will cover include:
- What product marketing and product positioning is?
- How to use the 5 why’s to nail your message
- What marketers can learn from sales people around product messaging
- Many examples of strong and weak product positioning
- The fastest way to know whether your product messaging is effective
This episode is co-hosted by Jack Ferguson and Alex Urquhart
Links to Jack and Alex:
Jack's LinkedIn: Jack Ferguson | LinkedIn
Alex's LinkedIn: Alex Urquhart | LinkedIn
The Push website: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)
The Push LinkedIn: The Push: Overview | LinkedIn
Jack’s personal website: Small Business Consultant Brisbane - Jack Ferguson
Alex’s website: Home | Market Science (market-science.co)