Why story trumps facts

The Public Relations Podcast

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8M ago 12:41

MP3•एपिसोड होम

A couple of weeks ago a TV drama hit the headlines in the UK. It changed government policy.

It told the true story of how post office workers had been wrongly convicted of fraud by a faulty computer system. But the story wasn't new. Journalists had been trying to report on it for years.

So, why did it suddenly gain national attention now and more importantly what can professional communicators learn from this?

Helen Barnett was a national newspaper website editor for the Express Newspaper in the UK and saw both sides. She's now a content strategist.

She recently wrote a short article about this case and so I invited her on The Public Relations Podcast to discuss it.

*GUEST*

Helen Barnett - LinkedIn - https://www.linkedin.com/in/helenbarnett/

Helen Barnett Media - helenbarnettmedia.co.uk

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