Connecting with journalists on Twitter

The Public Relations Podcast

I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secured some TV coverage through it, I thought I'd take another look.

It's been a few years since I last looked, so I was curious to see what had changed and what stood out as things you needed to do to get noticed

I found about 8 things which I've put in this episode of The Public Relations Podcast (available on all good podcast apps too!), but here are a few...

1) The requests tend to have a heavy lifestyle focus.

2) The requests can be quite niche as reporters look for more unique and interesting angles.

3) You need to have credibility to get used.

4) There are quite a few general requests which raise a few questions as to what they are really about.

Have you had any success with reaching out to requests like this?

#publicrelations #pr #communications