The Profitable Website: Digital Marketing Secrets For Small Business Success podcast

17:59

Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be. And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins. A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install! Today, I wanna share my top 10 must-have Wordpress Plugins that will put most of the heavy lifting for your website on autopilot. The plugins I’m gonna share with you will help you in these 5 ways: 1. Website creation (so you can get up and launched FAST) 2. Search optimization (so you can get found on the Google machine) 3. Communication (so your prospects can reach you way easier) 4. Security (so you never have to worry about hacking) 5. Speed (so you won’t lose any more clients to a site that takes its sweet time) This is the exact same plugin stack I personally use and recommend to my paid consulting clients, and I can’t wait to share them all with you too. Once you add these plugins, you won’t just have a website. You’ll have a true automated powerhouse working for your business all day and all night. Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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How to Get Traffic to Your Website — What's Working NOW! 18:49

3 years ago18:49

18:49

You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot. So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website. And no — you don’t need to master all of these methods — just pick 1 or 2 that seem like the best fit for your situation. So if you want to know how to get traffic to your website and IF you’re ready for a flood of traffic that’s ready to convert, listen now! Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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How Youtube Can Amplify Your Small Business (with Lennon Bone) 46:35

3 years ago46:35

46:35

I absolutely love today’s topic, not just because it's interesting but it's also close to my heart. Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach more people. So I'm super excited to have him on, to give a little bit of that knowledge to you guys as well. So listen now! Checkout Lennon Bone at https://videocreators.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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The Importance of an Online Strategy for Your Service Business (a Live Coaching Call) 45:09

3 years ago45:09

45:09

A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times. Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic. Join me in this special coaching call with Saro Bonghozian, where we talk about his training methods and put them online into an online course. Check out Saro Bonghozian here 👉 https://sarodogtraining.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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SEO Copywriting That Connects (with Kerry Campion) 47:45

3 years ago47:45

47:45

If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google. So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they start to run the entire show. So listen now because this episode is going to be a really important one for you. Check out Kerry Campion here 👉 https://www.godsavetheserp.com Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/ Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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Facebook Lead Generation Ideas for 2022 (with Gavin Bell) 41:07

3 years ago41:07

41:07

Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business. AND Gavin's got some amazing tips for you today, so listen now. Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGavinBell Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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Email Marketing Still Works Like Crazy (with Ashley K DeLuca) 45:29

4 years ago45:29

45:29

Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field. Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often! Why would anybody be checking their email for my marketing emails? Well, we've got you covered today. So listen now. Check out Ashley here 👉 https://ashleykdeluca.com Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training…

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My Foolproof System for Wildly Profitable Testimonials 24:32

4 years ago24:32

24:32

Do you know the secret to a truly profitable website? It’s letting your current clients tell your future clients just how amazing you are. That, my friend, is the power of the testimonial . In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable testimonials that tell a start-to-finish story that your future clients can actually see themselves in. You’ll get my exact 4-step system to collect as many as you need to bust through every objection , and overcome every doubt your would-be clients have. This is game-changing stuff - so listen now! Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

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How Reputation Marketing Can Grow Your Small Business Fast (with Shawn Hill) 38:40

4 years ago38:40

38:40

Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments? It’s your online reputation. (aka your online reviews .) Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online search results. So reputation marketing is 100% worth your time! And this week’s podcast guest is none other than Shawn Hill, who knows a thing or 2 about reputation marketing. His company Nice Job is built around it — and he’s got a TON to share with you about how you can get way more reviews AND how to make them count. By the end of this episode, you’ll have a complete action plan — so you can get as many reviews as you need to to solidify your reputation — and properly dominate your competition. Listen to the podcast now, and get those stars! ⭐️⭐️⭐️⭐️⭐️ Check out Shawn Hill 👉 https://get.nicejob.com Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/ Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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5 Easy Ways to Take Your Website from Cookie Cutter to Ultra-custom 24:46

4 years ago24:46

24:46

It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins… But what if you want something more custom, and less cookie-cutter for your website? I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can use with your theme, template or page builder that will make your website feel more unique than what you’d get right outta the box. If you wanna get to the good stuff on-the-go, listen to the audio podcast now. I can’t wait to share these customization ideas with you. Here are some tools I suggest you check out. ✔️ Icon pack that has the right kind of personality that you want to convey in your site, visit https://www.iconfinder.com . ✔️ If you want an animated illustration, visit https://lottiefiles.com . ✔️ Unlimited elements for elementor plugin, check out https://unlimited-elements.com . ✔️ Visit https://www.fiverr.com if you need help with your design. ✔️ Check out royalty free stock videos on youtube. Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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How to Market a "Boring" Business (A Live Coaching Call) 47:13

4 years ago47:13

47:13

Some businesses sell skydiving, some sell sex appeal, but some sell… Insurance. Or accounting. Or bio-thermal imaging. And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively! And I’ve got some great ideas for you if your business is on the less-than-exciting side. In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create content around. As you’ll hear in our conversation, nothing could be further from the truth. They walked away with enough ideas to get them into 2023, and I'd bet money that you’ll walk away with just as many for your business. Listen to the live coaching call podcast episode now. Cuz there’s NOTHING boring about more business… Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack) 46:08

4 years ago46:08

46:08

Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone else when they’re actually ready to pull the trigger? You gotta get 'em on your email list, that’s how . And the only way to do that is with an absolutely irresistible lead magnet. Something that makes a small, yet tangible promise, and delivers on that promise — whetting their appetite for “the real thing” in the process. If this sounds like some kind of sorcery, fear not! In this week’s episode of “The Profitable Website” podcast, I sat down with Salome Schillack who knows a thing or 2 about highly converting lead magnets. We get into all the nitty-gritty details, including: ✔️ How to nail down the right topic for your lead magnet, (and why most businesses miss the mark completely) ✔️ Your different format options, and what specific TYPES of lead magnets are doing really well right now ✔️ Where the emphasis NEEDS to be if you want massive opt-ins (trust me, you do!) I can tell you from personal experience, the right lead magnet can fundamentally change your business for the better. So if you’re thinking of skipping this episode… Big mistake! Listen now! Check out Salome Schillack 👉 https://shineandsucceed.com/tss-podcast/ Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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Behind the Scenes: My 2-Prong System to Win More Clients on Linkedin 28:51

4 years ago28:51

28:51

Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underrated marketing channels. In 2020, LinkedIn was voted the most trusted social network , AND traffic from LinkedIn converts 3x as much as traffic from Facebook, Instagram and Twitter. In this week’s podcast episode, I’m taking you deep behind the scenes to know my dead-simple 2-step system — and how I get more business using LinkedIn. Also, I let you in on the all-too-common method that NEVER works — so you can avoid ever doing it yourself. Seriously, it’s such a turn-off I can’t even tell you (I routinely have to remove connections because they do this!) So if you’re ready to FINALLY make LinkedIn work for you, let’s dive into the strategy! Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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The Secret to an Engaging Client-Generating Website (with Jules Dan) 33:47

4 years ago33:47

33:47

On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them see that you’re the one who can help them the most. Here’s what we chat about today: ✅ The 3 ways to integrate your customer’s stories onto your website for maximum conversions and appointments booked. This puts boring website templates you see everywhere to shame! ✅ What to include in your ‘about me’ section to turn browsers into buyers (hint it’s not all about you!). The trick to lowering people’s BS detector is to include THIS one thing. ✅ How to take your website visitors from pain to pleasure with the right images. You’ll discover how to subconsciously display empathy and position you as the right person. Who knows… Just one idea you get from the podcast could add thousands to your bottom line. Listen to the podcast now and soak up all the secrets, then plan how you’ll add them on YOUR website this week! Check out more of Jules Dan 👉 https://julesdan.com Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

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The Perfect Location Page Blueprint For Maximum Local Visibility 27:10

4 years ago27:10

27:10

Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to talk about my perfected location page blueprint you can add to your website for an instant lift to your local visibility. This is something you can quickly and easily add to your website in an afternoon — and trust me, it’ll make all the difference to your ability to rank and show up exactly where and when it matters to your local customers and clients. Surely, you’ll be in perfect shape to be found in map listings, resulting in more business. So if you’ve ever wondered what it takes to be featured in the coveted Google map 3-pack, listen to this podcast! It’s like a treasure map for your local business, so don’t sleep on this one! Cheers to the ultimate destination! Now if you’re really serious about your google rankings as a local business, I’ve got just the thing, it's my ultimate google ranking kickstart kit, just click right here to get your hands on it. 👉 https://wesmcdowell.com/google/ Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Reels & Tiktok for Business — No Dancing Required! (with Elise Darma) 57:45

4 years ago57:45

57:45

There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short! I’m talking Tiktok , Instagram Reels and even the newest player to the game, Youtube Shorts . And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing required! In this week’s podcast episode, I sat down with Instagram and Tiktok expert Elise Darma to talk about how real businesses can jump on this short video trend and take full advantage of all it has to offer. We get into it ALL, including: ✅ Why it’s likely not really a TREND at all (This one’s gonna be around for a while, folks!) ✅ What kinds of videos work best for small businesses. ✅ Just how easy is it to make an attention-grabbing video. ✅ Easy repurposing tricks so you can use the same video in 3 different places (3x the eyeballs!) ✅ The recommended posting schedule (that Instagram itself accidentally leaked out) to maximize your exposure and growth. This one’s definitely gonna give you some good ideas, and inspiration, so give it a listen. Check out more of Elise Darma 👉 https://elisedarma.com Follow Elise on IG https://www.instagram.com/elisedarma/ More videos here https://www.youtube.com/EliseDarma 6 Easy Reel Ideas to Grow Your Business 👉 https://elisedarma.co/reels Download tiktok video with no watermark 👉 https://snaptik.app Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Are Websites Being Replaced by Social? What You NEED to Know 11:22

4 years ago11:22

11:22

Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.” Well I’m here to tell ya, nothing could be further from the truth! Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops. So if you wanna know what each one needs to be responsible for in any successful small business… Don’t sleep on this one, it’s one of the most important fundamentals in strengthening your business. Because websites and social media are stronger TOGETHER 🤝🌈 So listen now and discover it for yourself! Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Which Online Reviews Will Help Your Business Most? 16:31

4 years ago16:31

16:31

Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️? Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review. So which direction is gonna be most effective in growing your business? In other words — are all reviews created equal? Not really! In this podcast, I’ll be breaking down the key differences between Yelp, Google and Facebook as review platforms, showing you the good, bad and — yes, potentially very ugly sides of each. By the end, you’ll know which platform you should chase, and direct your customers toward if they want to leave you that 5 star review. And you’ll also know which platform I’d give ZERO ⭐️’s if I could! (Ok, that was dramatic, but you’ll see what I mean...) So listen now and get those ⭐️⭐️⭐️⭐️⭐️ today! Get web hosting for less! Head out to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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How to Maximize Google My Business to Grow This Year 23:53

4 years ago23:53

23:53

If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business . But like all things marketing, it’s all in the optimization if you wanna see real results. I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎 Seriously, my Google My Business videos are some of my most popular on Youtube, which brings a crazy amount of questions from my audience. And a lot of them are asking the same things… So I decided to answer all the most important (and popular) questions I get about Google My Business. These answers will mean the difference between ranking #1 or somewhere on page 7, so this will be worth every second of your time! The Ultimate Google Ranking Kickstart Kit for Service Businesses 👉 https://wesmcdowell.com/google Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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How to Rank Your Business #1 (A Live Coaching Call) 36:30

4 years ago36:30

36:30

I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you. In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. He wants to rank #1 in local search to be exact. And the cool part? It’s totally doable! 😎 So what’s it gonna take? During this coaching-style episode, we discuss small tweaks and a few bigger marketing shifts he can make to reach his goal — hint — these are things YOU can do too! We talk about it all, including: ✅ Is content marketing good for local businesses? ✅ The 2-tiered Facebook ad strategy that’s perfect for local ✅ Why knowing your numbers is the secret sauce to profitable advertising ✅ Way, way more! So listen in on the conversation and “borrow” all the good ideas for your own business… I think you’re gonna love this one!! 😍 The Ultimate Google Ranking Kickstart Kit 👉 https://wesmcdowell.com/google Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Is Your Website Ready for Paid Ads? Listen to Avoid Wasting Money! 16:48

4 years ago16:48

16:48

Running paid ads is an excellent way to get quick traffic to your website. But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳 Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎 When your website’s less like a strainer and more like a mousetrap, an amazing thing starts to happen — your ads that were a never-ending money pit are now suddenly profitable . And the best part of this is, these aren’t crazy “I need to call my web designer” fixes...these are easy to do yourself. So listen now and be ready to turn your website into that customer trap, like it was always supposed to be. Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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What it Takes to 3X Your Business (A Live Coaching Call) 45:23

4 years ago45:23

45:23

Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind. And that’s why I couldn’t be any more excited to share this podcast episode with you! Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successful lawn care business. He has an epic goal for this summer… to TRIPLE his client list. While that may sound daunting, I was more than up for the challenge! 😎 We look into everything he’s currently doing right, and what could use some work… and I’ve got some great ideas he can get going with TODAY to help get him there. So if you’re doing great already and just wanna break through to that next level… Or if you need to just get things finally moving for your business… Just think what tripling YOUR business could look like. I’m here to support that outcome 💯%! Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Your Ultimate Guide to SEO in 2021 20:43

4 years ago20:43

20:43

Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳 It all comes down to who does SEO better — you or your competition? Here’s the good news — your competition probably isn’t getting this episode. In this podcast, I go over my precise SEO system I’ve used on countless clients, and it’s still what I teach to this day. Why? Because it works like a charm. 😎 Just follow along — ✔️ check off each item, and before you know it, you’re on top already! So listen now and get that top spot! The Ultimate Google Ranking Kickstart Kit for Service Business 👉 https://wesmcdowell.com/google Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Everything You Always Wanted to Know About Facebook Ads (Q&A with Amanda Bond) 39:20

4 years ago39:20

39:20

If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!) But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided some solid answers. So if you have any lingering questions, doubts or concerns over advertising on Facebook, chances are we’re gonna cover it in today’s Q&A show. So whether you’re a seasoned advertiser, just dipping your toe in, or just never got Facebook ads to work for you and your business, there are plenty of gems in here just for you and where you are TODAY. Listen now and go get those answers you never even knew you needed 😎 You can find Amanda Bond at: ✅ https://theadstrategist.com ✅ https://facebook.com/theadstrategist.com The Profitable Facebook Ads Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Facebook Lookalike Audience Secrets (with Amanda Bond) 37:51

4 years ago37:51

37:51

When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated. This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Facebook advertising, and she’s gonna walk us through the “gold standard” targeting option you should be using — the Lookalike audience. The concept couldn’t be simpler… you simply create a custom audience of people who either visit your website, opt in for your lead magnet, or even paying customers. You then deputize Facebook to do what they do best — crunch the data. Specifically, they figure out what all your best converters, or customers have in common. Then (here’s the good part!) they scour their users to find millions of other potential customers who have the same thing in common, and look just like your existing customers. (Look like, lookalike, get it?) There are some serious a-ha moments in this episode, so even if Facebook ads aren’t on your radar, just give it a listen. I bet this will give you something new and exciting to consider. Cheers to new opportunities, and even more of our best customers! You can find Amanda Bond at: ✅ https://theadstrategist.com ✅ https://facebook.com/theadstrategist.com The Profitable Facebook Ads for Service Businesses Tool Kit 👉 https://wesmcdowell.com/facebook Sign up for my FREE video masterclass training " The Wildly Profitable One-Weekend Website Blueprint for Service Businesses "... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Ask Wes 25: Which Works Better Email or Facebook Ads? (&More!) 13:59

4 years ago13:59

13:59

Check out more questions I answered... ✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam. ✅ What is the best way to advertise my photography business and get more conversions to my local market? ✅ What tips can you give for a person struggling with conversions but can push traffic? ✅ Would Facebook Ads for service based businesses like emergency plumber the right thing to do? Or just do Google ads or SEO? ✅ Should I have the name of my business be keyword rich and a dot com extension only for my website? ✅Which event is best to register for trial? Conversion or Traffic?…

The Profitable Website: Digital Marketing Secrets For Small Business Success

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Small Business SEO — Back to the Basics (with Dana Nicole) 42:10

4 years ago42:10

42:10

It’s every business owner’s dream: #1 in the search engines for a really popular keyword. Wouldn’t that be great? Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery. Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.) However, #1 or not, you can still build an INCREDIBLE business with a more achievable SEO strategy. By focusing on the basics and sticking to what’s easy to do—but that still gets results—you can accomplish great things. That’s where my guest on today’s podcast, Dana Nicole, comes in. Dana is an SEO content writer. And yes, she knows all the crazy tips and tricks. But in this episode, she talks at length about going back to the SEO basics. Because let’s face it—there are lots of SEO “ninja” strategies out there that you can try to put in place for your business. They’re going to cost you a lot, though—either in hours as you try to do them yourself, or in money when you pay an agency to execute on them. Dana shows us what really, RELIABLY works over time… And she makes the point for getting started as early as you can. After all, as she says, it can often take months for your SEO labors to start bearing fruit— So you want to make sure you’re doing things right. Better listen to today’s episode before you waste another day. 😉 Check out her website at 👉 https://dananicoledesigns.com Follow her on Instagram 👉 @dananicoledesigns SEO Resource: The Ultimate Google Ranking Kickstart Kit for Service Businesses Here are the tools mentioned in this episode: Keyword Density Tool 👉 https://www.smallseotools.com/keyword-density-checker Image Optimization Tool 👉 https://www.tinypng.com Wordpress Plugin Tool 👉 https://www.rankmath.com https://www.yoast.com Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

1
Ask Wes 24: Would A Booking Section on a Photography Website Work? (&More!) 7:20

4 years ago7:20

7:20

Check out more questions I answered... ✅ Would you recommend a booking section on a photography website? ✅ How do you make potential clients understand that they need website even though they have Facebook pages? ✅ Can I get traffic to my website through Google and Facebook? ✅ Any tips of getting people to call through a landing page or website?…

The Profitable Website: Digital Marketing Secrets For Small Business Success

1
How to Create a Highly Engaged Facebook Group — & Grow Your Business (with Juju Hook) 40:40

4 years ago40:40

40:40

JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her. But she’s also very successful at selling to her audience. (Hey, nobody said you can’t make a great living from helping people.) What’s the secret to JuJu’s success? In part, it’s the vibrant, super-engaged community she’s built inside her Facebook group. On today’s podcast, JuJu shares all her best secrets— So you can learn how to get more engagement in your own Group on Facebook, whether you’ve been running one for a while or you’re just thinking about getting started. And if you’ve been thinking about how to use a Facebook group to get closer to the right people for your business… You’re definitely not going to want to miss today’s episode. Check out her website 👉 https://www.jujuhook.com https://www.primetimeprosper.com Like her Facebook Page: Juju Hook Join Her Facebook Group: Primetime Posse Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training…

The Profitable Website: Digital Marketing Secrets For Small Business Success

1
Ask Wes 23:Where to Redirect Clients for Your Lead Magnet? (&More!) 8:34

4 years ago8:34