Ep. 69 - Adapting to Change: Agencies, AI, and the Future of Value Creation w/ Matthew Kasindorf

The Professional Services Pursuit

In this episode, Brent talks to Matthew Kasindorf, SVP of Business Intelligence and Insights at the 4A's. Matt brings a wealth of knowledge from his agency experience in account management, business development, and his current role at 4A's. They discuss the crucial topic of agency transformation, delving into the obstacles many agencies face, the significance of evolving in the current economic landscape, and the role of AI in the industry's future.

Additional topics covered in the conversation include:

• The cost of inaction for agencies in today's rapidly changing environment
• The transition from billable hours to alternative compensation models such as fixed fees and value-based pricing
• Practical applications of AI in the agency setting
• The critical importance of operational rigor and technology in fostering agency growth and sustainability
• Ethical considerations and consumer trust in AI-generated content

To access more information and resources visit the 4A’s website. To learn more about the two research reports mentioned during the podcast click the links below:

Decoding Compensation Models & Implementing the Right Model

Preserving Agency Value in the Era of GenAI Transformation

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