Player FM ऐप के साथ ऑफ़लाइन जाएं!
Customer Lifetime Value Strategies in B2B | Michael Migliore (News UK, TMAC)
Manage episode 362772501 series 3468148
Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.
In today's episode:
• How Marketing and Product teams can work better together
• Fundamentals of an LTV strategy in B2B products
• How to approach pricing of a B2B product
• Ways to reduce churn and where it is positioned in LTV strategies
—
Michael's contact info:
• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/
—
Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
—
In this episode, we cover:
(00:00) Podcast Introduction
(01:34) Definition of a great product
(02:44) The Product and Marketing relationship
(07:04) Lifetime Value framework
(11:00) How to approach a SWOT analysis
(16:04) Pricing and price sensitive
(18:20) LTV timeframes - what is a lifetime?
(20:12) The dark art of pricing
(23:10) The right discounting approach
(27:37) Additional pricing tactics
(30:54) Marketing input into product feature development
(35:00) Marketing and product 'buddies' in a company
(35:50) Churn and LTV
(39:30) Execution tactics in tackling churn
(43:13) What metrics to track in LTV
(47:00) Application of AI in LTV
(48:45) Creative pursuits outside work
Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling
16 एपिसोडस
Manage episode 362772501 series 3468148
Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.
In today's episode:
• How Marketing and Product teams can work better together
• Fundamentals of an LTV strategy in B2B products
• How to approach pricing of a B2B product
• Ways to reduce churn and where it is positioned in LTV strategies
—
Michael's contact info:
• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/
—
Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
—
In this episode, we cover:
(00:00) Podcast Introduction
(01:34) Definition of a great product
(02:44) The Product and Marketing relationship
(07:04) Lifetime Value framework
(11:00) How to approach a SWOT analysis
(16:04) Pricing and price sensitive
(18:20) LTV timeframes - what is a lifetime?
(20:12) The dark art of pricing
(23:10) The right discounting approach
(27:37) Additional pricing tactics
(30:54) Marketing input into product feature development
(35:00) Marketing and product 'buddies' in a company
(35:50) Churn and LTV
(39:30) Execution tactics in tackling churn
(43:13) What metrics to track in LTV
(47:00) Application of AI in LTV
(48:45) Creative pursuits outside work
Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling
16 एपिसोडस
सभी एपिसोड
×प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।