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The PPC Den द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The PPC Den या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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Why Aren’t You Testing Placement Adjustments in Amazon PPC?

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Manage episode 462833238 series 2625056
The PPC Den द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The PPC Den या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 03:20 – Challenges with Amazon placement settings

  • 04:16 – Understanding placements and bid modifiers

  • 06:50 – Amazon’s intention behind placement options

  • 08:12 – Base bid importance for auction visibility

  • 09:45 – CPC differences across categories

  • 11:51 – Testing and adapting strategies for PPC success

  • 12:40 – Amazon reps specializing by category

  • 13:13 – Duplicating campaigns for placement focus

  • 18:02 – Negative ASINs affecting search terms

  • 21:20 – Structuring campaigns by placements

  • 23:33 – Placement-specific adjustments improving control

  • 26:08 – Auto campaigns benefiting from segmentation

  • 28:35 – Top of search vs. product page focus

  • 29:44 – Success of the strategy during Prime Day

  • 30:40 – Stable periods for effective testing

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    343 एपिसोडस

    Artwork
    iconसाझा करें
     
    Manage episode 462833238 series 2625056
    The PPC Den द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The PPC Den या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

    In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered.

    Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy.

    Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works?

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 0:00 - Intro

    • 03:20 – Challenges with Amazon placement settings

    • 04:16 – Understanding placements and bid modifiers

    • 06:50 – Amazon’s intention behind placement options

    • 08:12 – Base bid importance for auction visibility

    • 09:45 – CPC differences across categories

    • 11:51 – Testing and adapting strategies for PPC success

    • 12:40 – Amazon reps specializing by category

    • 13:13 – Duplicating campaigns for placement focus

    • 18:02 – Negative ASINs affecting search terms

    • 21:20 – Structuring campaigns by placements

    • 23:33 – Placement-specific adjustments improving control

    • 26:08 – Auto campaigns benefiting from segmentation

    • 28:35 – Top of search vs. product page focus

    • 29:44 – Success of the strategy during Prime Day

    • 30:40 – Stable periods for effective testing

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    343 एपिसोडस

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