The PPC-ers Guide to Getting Started with SEO on Amazon

The PPC Den: Amazon PPC Advertising Mastery

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

3:10 How we PPC-ers learned Amazon SEO

7:23 Keyword research for PPC & SEO

16:58 Which keywords to begin with?

23:59 Where do these keywords go?

31:56 What do I do with backend keywords?

36:25 How important is third-party rank tracking?

39:57 How do I track metrics to compare progress?

44:24 What boosts CVR and CTR?

53:16 How can I be technical with my creative?

55:10 Use this as a rubric to know who to hire!

🦡 Resources & Links

• Where to find Noemi, ScaleWave.io

• Wizards of Ecom Podcast

• Ad Badger's Amazon SEO Mini-Series

• The Complete Amazon Advertising Evergreen Campaign Strategy Guide

• Why Long Tail Search Terms Are Amazon PPC’s Silent Killer

• How to Send Google Ads Traffic to Your Amazon Listing (Classic)

• Filters To Live By: What Custom Filters Do I Need For Amazon Advertising?

• How Do I Perfect My Amazon Inventory Management?

• Why Should I Optimize Prices On Amazon Advertising?

  🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Subscribe to our newsletter

• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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