Top Marketing Hacks for Orthodontists w/ Rainmaker Residency’s Veronica Romney

The Orthopreneurs Podcast with Dr. Glenn Krieger

Dr. Glenn Krieger द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dr. Glenn Krieger या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5M ago 47:17

MP3•एपिसोड होम

Marketing is a crucial aspect of practice growth, yet it’s something many of us struggle with. Orthodontists often find themselves faced with the challenge of effectively managing and implementing marketing strategies to stand out in a competitive market.
In this episode, I welcome Veronica Romney, the founder of the Rainmaker Residency, to share insights and expertise on orthodontic marketing and leadership.
You don't need someone with a fancy title when you're just starting out. You need a doer, someone who can roll up their sleeves and get things done. Think of website updates, social media magic, patient engagement, etc.
Sure, TikTok might be all the rage, but before you jump on the latest platform bandwagon, make sure your marketing fundamentals are solid.
A rock-solid website, glowing online reviews, and accurate listings are your online smile. And don't underestimate the power of Google reviews – they're like magnets for new patients.
What makes your practice unique? What sets you apart from the orthodontist down the street? Distill that into a clear unique selling proposition (USP) – your secret sauce.
Tune in to this episode for more marketing insights and how Veronica provides a comprehensive solution for orthodontic practices by matching orthodontists with the right marketers.

Key Takeaways
Intro (00:00)
Meet Veronica Romney (03:46)
Marketing titles inflation (10:59)
Orthodontic social media marketing (15:06)
Differentiation and unique selling propositions in orthodontics (20:14)
Hiring and coaching marketing professionals (27:43)
Marketing strategies for orthodontists (38:40)

Additional Resources
🔹 Connect with Veronica Romney: https://www.veronicaromney.com/
🔹 Instagram: @vromney
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🔹 For more information, visit: https://orthopreneurs.com/
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