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The Art of Copywriting
Manage episode 426938797 series 3563115
Chris Hanson द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Chris Hanson या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
David Garfinkel is a legendary copywriter well known for his “copy critiques” and 30 years of creating marketing writing that works. Starting at Mcgraw Hill, he has had a lengthy career being responsible for creating many memorable, and sophisticated, copywriting angles.
We get into his backstory and how business owners can apply principles of copywriting to make more money today.
Chapters
0:00 Introduction to David Garfinkel 01:33 David's Journey into Copywriting 04:28 The Evolution of Copywriting 07:00 Training Advanced Copywriters 09:54 Writing for Different Platforms 15:35 The Role of AI in Copywriting 19:32 The Power of Persuasion Stories 26:26 David's Current Projects and Goals 28:10 Interesting Clients and Projects 30:32 Where to Find David Garfinkel
Guest Links
https://www.amazon.com/Breakthrough-Copywriting-Generate-Quick-Written/dp/1548706957
Free Resources for Entrepreneurs to Start Businesses
https://www.skool.com/onenetwork
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