Giving Tuesday Myths Debunked – What Every Nonprofit Needs to Know

The Nonprofit Show

“You have to stand out on Giving Tuesday!” This dynamic conversation with Brian Kochheiser, Senior Account Executive at Bloomerang.com, dives into strategies that nonprofits can use to maximize their #GivingTuesday campaigns and drive year-end success. Whether it's crafting impactful, donor-specific messaging or segmenting outreach for targeted engagement, Brian walks us through techniques that resonate. He begins with the importance of starting early: “The communication for Giving Tuesday really needs to start two to three weeks prior to the day.”

Brian also champions leveraging peer-to-peer fundraising, calling it an effective strategy to acquire new donors and energize existing supporters. “About 40% of Americans will give to a nonprofit because a family member or a friend asks them to,” he shares, which boosts the ripple effect of community-driven giving.

Don’t miss his call to action to thank donors promptly: “Block some time out to pick up the phone and thank those that supported you. That’s going to go a long way.”

This learning session is packed with actionable advice, from using data-driven insights to streamline donor communication to ensuring your donation process is frictionless. You’ll transform your nonprofit’s Giving Tuesday work into a launchpad for long-term donor engagement.
#GivingTuesday #NonprofitFundraising #DonorEngagement

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