Player FM ऐप के साथ ऑफ़लाइन जाएं!
पॉडकास्ट सुनने लायक
प्रायोजित


1 Interview With Bob Stobener On "Leadership Communication" #213 22:42
Reframing Nonprofit Success: 20 Ways of Being with John Watson
Manage episode 471047998 series 3019397
In this episode of The Non-Profit Exchange, I had the pleasure of speaking with John Watson, the president of Accru Performance Marketing. John, who has over 30 years of experience in marketing and consulting, shared his insights on reframing business development through what he calls "20 Ways of Being."
We discussed the common misconceptions surrounding marketing in the nonprofit sector, particularly the myth that nonprofits cannot afford to invest in marketing. John emphasized that nonprofits are businesses too, albeit tax-exempt ones, and that effective marketing is crucial for their sustainability. He argued that the focus should be on donor development rather than just acquisition, highlighting the importance of building relationships with donors.
John also addressed the overwhelming nature of data in marketing and the need to concentrate on key metrics that truly matter. He encouraged nonprofit leaders to shift their mindset from tactical execution to outcome-oriented thinking, which involves understanding the core goals of their organization and how to achieve them collaboratively.
Throughout our conversation, John introduced his book, "Being Profitable," which serves as a guide for leaders to navigate the complexities of nonprofit management. He outlined the importance of clarity and commitment in achieving organizational goals and provided practical advice for leaders feeling overburdened by their responsibilities.
This episode is packed with valuable insights for nonprofit leaders looking to enhance their marketing strategies and foster stronger relationships with their donors. I encourage you to check out John's resources on his website, where you can find free eBooks and articles that delve deeper into these topics.
Learn more about your ad choices. Visit megaphone.fm/adchoices
432 एपिसोडस
Manage episode 471047998 series 3019397
In this episode of The Non-Profit Exchange, I had the pleasure of speaking with John Watson, the president of Accru Performance Marketing. John, who has over 30 years of experience in marketing and consulting, shared his insights on reframing business development through what he calls "20 Ways of Being."
We discussed the common misconceptions surrounding marketing in the nonprofit sector, particularly the myth that nonprofits cannot afford to invest in marketing. John emphasized that nonprofits are businesses too, albeit tax-exempt ones, and that effective marketing is crucial for their sustainability. He argued that the focus should be on donor development rather than just acquisition, highlighting the importance of building relationships with donors.
John also addressed the overwhelming nature of data in marketing and the need to concentrate on key metrics that truly matter. He encouraged nonprofit leaders to shift their mindset from tactical execution to outcome-oriented thinking, which involves understanding the core goals of their organization and how to achieve them collaboratively.
Throughout our conversation, John introduced his book, "Being Profitable," which serves as a guide for leaders to navigate the complexities of nonprofit management. He outlined the importance of clarity and commitment in achieving organizational goals and provided practical advice for leaders feeling overburdened by their responsibilities.
This episode is packed with valuable insights for nonprofit leaders looking to enhance their marketing strategies and foster stronger relationships with their donors. I encourage you to check out John's resources on his website, where you can find free eBooks and articles that delve deeper into these topics.
Learn more about your ad choices. Visit megaphone.fm/adchoices
432 एपिसोडस
सभी एपिसोड
×
1 Reframing Nonprofit Success: 20 Ways of Being with John Watson 24:24

1 The Strangest Secret of Volunteer Management 26:06

1 Stopping Predators: The Mission of the Innocent Lives Foundation 26:27

1 Learning to Read People is Learning to Lead People 26:39

1 When Your World Ends: God's Creative Process for Rebuilding a Life 25:58

1 Power Conversations - Discover Your Authentic Leadership Voice 24:43


1 From Doubt to Do: Navigating Your Pathway to Possibility 26:06

1 Generosity: The Vision Behind $1.4 Billion in Donations 28:33

1 Transforming Conversations: The Art of Listening and Language with Chuck Wisner 29:12

1 Living in Tolerance: A Conversation with Bret Hrbek on Promoting Respect and Dignity 22:36


1 From Local Clubs to Global Change: The Role of Rotary in Today's Society 30:46

1 Please Unsubscribe, Thanks! How to make your nonprofit more human 27:27

1 From Classroom to Community: How PAVE is Shaping Future Philanthropists 22:01
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।