3 Things to Consider If You’re Worried About “Giving Away Too Much”

The More Profitable Podcast with Stacey Harris

Do you fear that you’ve been giving away too much free content on your podcast, and it’s affecting your sales?

This is one of the most common concerns when it comes to any type of content creation, and I’ve been there myself. So to shift your show into being a sales asset and not just a content machine, how should you approach what you share with potential clients on your podcast?

In this episode of The More Profitable Podcast, you’ll learn three things that’ll help you overcome this fear of giving away too much and hindering your sales. I’ll cover three strategies to help you feel comfortable sharing content and turn your free content fears into strengths instead.

1:17 - Why this is a common concern and why it’s worth addressing

7:36 - How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do)

11:47 - The difference between educating to prove your expertise and educating to empower your audience

17:24 - Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you

24:04 - What to do next as you go through the upcoming content you have planned

Mentioned in 3 Things to Consider If You’re Worried About “Giving Away Too Much”

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Podcast Strategy Intensive

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How Nicole Otchy Uses Her Podcast As a Sales Asset

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अध्यायों

1. 3 Things to Consider If You’re Worried About “Giving Away Too Much” (00:00:00)

2. Why this is a common concern and why it’s worth addressing (00:01:17)

3. How detailed case studies are trust builders for your potential clients (and save you from educating them on the how-to of doing what you do) (00:07:36)

4. The difference between educating to prove your expertise and educating to empower your audience (00:11:47)

5. Why transparency about your process doesn’t make your services less valuable and the psychological advantage it gives you (00:17:24)

6. What to do next as you go through the upcoming content you have planned (00:24:04)