67% of consumers now use smartphones while they shop

The Mobile Commerce Minute with Rob Woodbridge & Chuck Martin (Video)

That's a crazy stat. Even crazier is that this time last year that number was at 26%. Crazier still are the people that don't do it - right? This number comes from a recent survey done by Redshift Research on behalf of Oracle - entitled Retail Without Limits. The study also highlights the things most consumers want from a mobile experience when they are shopping - nicely summarized in a 3 minute package for you here.