THE MEDMEN SHOW: MEDDIC & Marketing with Jessica Walker

THE MEDMEN SHOW

The M in MEDDPICC stands for Marketing in this episode of MEDMEN as Andy and Pim are joined by MEDDICC CMO, Jessica Walker.
A recurring theme at MEDMEN studios is the power of MEDDPICC as a common language across the whole Go to Market team. So, it was about time we walked the walk as well as talking the talk, and show how marketing can use MEDDPICC to communicate with sales, product, and the wider team at large. As Andy puts it: when sales and marketing speak the same language, they’re working from the same dataset.
Jessica explains the impact MEDDPICC can have for marketing teams, and in particular how using Metrics has transformed the way she approaches use-cases, because the value provided is made much more concrete.
If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!
Until next time - cheers!
ABOUT MEDMEN:
MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.
Jessica Walker is Chief Media Officer at MEDDICC and overlord of MEDDICC Media, where she leads on website, brand, comms and marketing strategy. She started at MEDDICC as Head of Marketing in 2022 and was instrumental in building its brand. Marketing is her passion, and she’s on a mission to conquer it (in the name of MEDDICC). Jessica is a proud momma of two mischievous sausage dogs, Woody and Slinky.