Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack

The Marketing Millennials

Daniel Murray द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Daniel Murray या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 30:06

MP3•एपिसोड होम

The Ad Professor, George Mack, is a leader in advertising, and guess what?

He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.

The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.

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01:05 Understanding the Three Components of Advertising

04:20 Bottleneck Analysis in Advertising

07:10 The Facial Expression Test for Ads

12:16 Building Products with Distribution in Mind

14:47 The Pitfalls of AB Testing

16:31 Creating Sticky Ideas

20:50 Speeding Up Iteration Cycles

Follow George Mack: https://www.linkedin.com/in/george-mack/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.

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#Business #Marketing #Daniel Murray #Fireside Chat