283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)

The Marketing Millennials

Daniel Murray द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Daniel Murray या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4d ago 43:23

MP3•एपिसोड होम

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.

ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.

This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands.

Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live

03:16 Turning Around Adidas: The Strategy

17:38 Under Armour: A New Challenge

20:33 Future Strategy and Vision

22:29 Understanding Consumer Pain Points

28:46 The Impact of NIL on Marketing

31:30 Simplicity in Marketing

34:24 Sustainable Fashion Movement

Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

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#Business #Marketing #Daniel Murray #Fireside Chat