248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital

The Marketing Millennials

Daniel Murray द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Daniel Murray या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 38:56

MP3•एपिसोड होम

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention?

Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service and logistics and effectively utilizing influencer marketing, Heather breaks down everything you need to know about collecting first-party data and acquiring customers in today’s challenging market.

Don’t miss out on these kickass tips and strategies for keeping and acquiring more customers.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:04 - Rising Customer Acquisition Costs Explained

00:02:31 - Efficiency in Marketing Amid Rising Costs

00:05:32 - Best Customer Acquisition Strategies Today

00:11:56 - Ways to Retain Customer Loyalty

00:12:35 - Elevate Customer Service in Marketing

00:19:32 - Start Collecting First-Party Data Now

00:27:48 - Common Mistakes in Influencer Marketing

00:34:24 - Avoid Out-of-Home Ads for Small Brands

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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#Business #Marketing #Daniel Murray #Fireside Chat