S2E07: "Leading with Balanced Positivity", with Mike Roby, VP Strategic Capabilities & Commercial Excellence at BD

The Marketing Consultation

In this episode of The Marketing Consultation, we have the pleasure of hosting Mike Roby, a seasoned professional with a rich history in the MedTech industry.

Mike's story begins in the north of the UK, where he grew up in a hardworking environment. His father, a coal miner, instilled in him the values of perseverance and determination. These early life lessons have been the bedrock of Mike's approach to challenges, both in his personal and professional life. He speaks fondly of his upbringing, emphasizing the importance of a balanced positivity, a value he carries with him to this day.

As he delves into his professional journey, Mike recounts his transition from being a sales representative to taking on marketing and corporate roles at Medtronic, including a sabbatical year, supported by his then-manager Annette Brüls.

Mike's move to BD (Becton, Dickinson and Company) marked a new chapter in his career. While he initially perceived similarities between Medtronic and BD, he soon realized the vastness and diversity of BD's product portfolio. From catheters and syringes to multimillion-dollar capital equipment, BD's expansive range presented Mike with new challenges and learning opportunities.

A significant part of the conversation revolves around Mike's leadership style. He emphasizes the importance of understanding team dynamics and ensuring a balance of skills and personalities. Mike champions the concept of servant leadership, where the focus is on supporting and empowering team members to achieve their best.

Mike also touches upon the evolving landscape of MedTech marketing. He highlights the importance of understanding the customer, evolving sales strategies, and ensuring impeccable after-sales service. The emergence of e-commerce and the shift towards an omnichannel approach are trends Mike identifies as game-changers in the industry.

Throughout the episode, Mike's humility and passion shine through. His anecdotes, ranging from personal travels to Cambodia to witnessing deep brain stimulation surgeries, offer listeners a profound insight into what shapes his worldview. His emphasis on gratitude, especially for good health and basic amenities, is a recurring theme.

Please do not hesitate to share your feedback with us on our LinkedIn or Instagram pages and to give us a rating on iTunes. This is very important to help us grow The Marketing Consultation community...