Creating and Maintaining Brand Consistency

The MARKETER Podcast with Monte Clark

Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes of your communication strategy. You'll hear firsthand about the delicate dance between employee expression and the safeguarding of your brand's core values, especially in industries where every word counts.
Crisis communication can make or break your brand's reputation, and we've got the playbook on how to navigate these choppy waters. Our conversation with Allison leads us through the maze of managing public perception when marketing strategies don't quite hit the mark. Discover how a centralized messaging platform and a tailored crisis plan can turn potential disasters into opportunities for brand reinforcement. Plus, we delve into the art of simple yet powerful calls to action, and how a well-crafted customer journey can lead to brand loyalty that withstands even the toughest of times.
Finally, we examine whether throwing money at a problem through high-budget ads can really mend a brand's image. Is star power enough to redeem a brand's misstep? We analyze the impact of celebrity endorsements and humor in advertising while considering the true limits of advertising in brand recovery efforts. Get ready for a session packed with real-world examples and strategies that will equip your brand to remain steadfast, compelling, and consistent in the eyes of your customers. Join us for this episode where we dig deep into the elements that forge an indomitable brand identity.

This episode was produced and sponsored by Abound Social. Video podcasting is the most powerful marketing and sales tool out there. But...it's so much work! Not any more. You bring the guest, and do the rest. You get a dedicated producer, help while recording, coaching, full video episodes edited and published, social media posts, and even a custom website for your show! Ready to drive opportunity for your brand? Visit https://aboundsocial.com to get started.

अध्यायों

1. Creating Brand Consistency Across Channels (00:00:00)

2. Brands and Employee Advocacy Guidelines (00:07:37)

3. Crisis Communication and Brand Management (00:15:09)

4. Effective Crisis Management and Brand Consistency (00:18:28)

5. Crafting Customer Journeys and Call-to-Actions (00:29:36)

6. Building Customer Relationships Through Brand Messaging (00:35:59)

7. Mapping and Measuring Brand Consistency (00:47:22)

8. Brand Repair Through Advertising Spend (00:59:05)