EP 106: How Bill Shufelt (CEO, Athletic Brewing) Built Athletic Brewing - Every Plot Twist Along The Way

The Logan Bartlett Show

Redpoint Ventures and By Redpoint Ventures द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Redpoint Ventures and By Redpoint Ventures या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

5M ago 1:15:20

MP3•एपिसोड होम

Since 2017, Bill Shufelt (CEO, Athletic Brewing) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike the typical tech-focused chats, this one centers around a product many have fallen in love with. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry.

(00:00) Introduction to Athletic Brewing

(00:52) The Early Days and Breakthrough Moments

(01:15) Celebrity Partnerships and Brand Building

(03:16) The Philosophy of Brand and Movement

(07:33) The Non-Alcoholic Beer Market

(10:46) The Entrepreneurial Journey and Personal Sacrifices

(18:22) Scaling the Business and Marketing Strategies

(28:20) Navigating Regulations and Health Trends

(39:07) The Importance of a Tech Co-Founder

(39:31) Home Brewing Beginnings

(40:13) Innovative Brewing Process

(41:13) Food Safety Challenges

(43:24) Raising Funds and Building a Brewery

(44:24) Vertical Integration Benefits

(45:33) Early Sales Efforts

(46:56) Investor Relations and Accountability

(51:14) Long-Term Vision and Focus

(01:00:10) Cultural Differences in Non-Alcoholic Beer

(01:02:35) Health Considerations and Alcohol

(01:10:38) The Sensation of Drinking

(01:12:50) Reflections on the Entrepreneurial Journey

(01:14:46) Conclusion and Final Thoughts

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Sam Dewees and JR Bohannon

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.

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