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The Retail Revolution: Insights into AI, Social Commerce, and Personalized Ads with Morgan Chemij
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Nicolas Bailliache द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Nicolas Bailliache या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:
- The evolution of retail media and its impact on brand marketing
- The convergence of social commerce and e-commerce, especially in Asian markets
- The rapid adoption of AI in retail and its applications throughout the customer journey
- The potential for personalized advertising in connected TV
- The profitability of ad-supported streaming models
- The growth of the on-demand economy and its impact on consumer behavior
Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.
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