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Social Commerce and Authentic founders: Phoebe Yu & Ettitude
Manage episode 397273075 series 3007867
Nicolas Bailliache द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Nicolas Bailliache या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Discover the world of sustainable textiles and eco-friendly home goods with founder and CEO Phoebe Yu on this week's of the Live Ecommerce podcast.
Phoebe shares the origin story of her company, Ettitude, which produces innovative bamboo-based fabrics and bedding. Since launching 10 years ago, sustainability has been their driving mission - to reduce the environmental impact of textiles by using renewable materials and cleaner production processes.
We dive into Ettitude's popular Re:New program for pre-owned bedding and home goods, still relatively uncommon in the home category. \
We discuss trends like lower consumption, the rise of video commerce in China versus western markets, as well as marketing through influencers and UGC.
True to the theme, it's a genuine look inside the mind of a mission-driven founder, the real strategies and decisions faced in building an ethical brand. Tune in to hear more about connecting authentically, gaining loyal brand advocates, and doing business sustainably.
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