S5 ; EP6 | Can We Trust Influencers? #HelloDarlingsSaga

The Lebo Lion Show

If you haven't heard about the "Hello" Darlings Scam where have you been? In light of shows like the Tinder Swindler & The Invention of Anna Delvey, the topic of scam artists has become a viral subject on social media.

The Hello Darlings scam is similar to FIRE festival where people were convinced to buy non-existent travel plans, from a business who used Influencers to promote her "company". The owner of Hello Darlings has allegedly scammed people of millions of rands.

Many of her clients have taken to social media to hold the influencers involved, accountable for misleading them about Hello Darlings.

Which begs to ask the question: Can We Trust Influencers?
Lets talk about Influencer marketing and how to identify scams online.