10 Key Account Management Mistakes You Don't Know You're Making

The KAM Club Podcast

We're delving into the world of key account management and uncovering the top 10 common mistakes that can hinder your success as a KAM. Whether you're a seasoned professional or just starting out, this episode is packed with valuable insights to take your key account management skills to the next level. Whether you're looking to avoid these common pitfalls or enhance your existing skills, this episode is a must-listen for anyone in the world of key account management. Let's dive in and transform your approach to KAM!

Show notes and transcript available at tkcpodcast.com/030

WHAT YOU'LL LEARN From neglecting relationships to failing to listen, we're shining a spotlight on the pitfalls that many key account managers fall into. You'll discover the importance of building strong relationships with key stakeholders within the client's organization and why being proactive in identifying new business opportunities is crucial.

Communication is key, and we'll explore how failing to effectively communicate with internal stakeholders about account statuses or potential issues can impact your success. Plus, we'll discuss the delicate balance between being assertive and being too pushy when closing a sale, ensuring you maintain long-lasting relationships with your clients.

But that's not all! We'll dive into the importance of staying informed about emerging trends and technologies, as well as the art of truly understanding the problem before offering solutions. You'll learn to set realistic expectations with clients, avoid making promises that cannot be kept, and gain a clear understanding of what makes an account profitable or not.

And let's not forget the ultimate secret to success—putting the client's needs first. We discuss why being overly focused on your own goals and objectives can hinder your effectiveness as a key account manager.
LINKS MENTIONED

• ⁠15 Reasons Why You Might Be A Bad Account Manager⁠
• ⁠How Key Account Managers Can Overcome Internal Conflict⁠.
• Episode show notes available at ⁠https://tkcpodcast.com/031⁠

RESOURCES

The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management.

Be sure to follow @thekamclub on social and check out our website ⁠⁠⁠https://www.thekamclub.com⁠⁠⁠.

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