The Future of Marketing is Category Design

The Jason Stapleton Program

Jason Stapleton द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jason Stapleton या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7M ago 1:04:39

MP3•एपिसोड होम

Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”.

If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.

As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.

If you listen to one podcast episode this year, it should be this one.

Visit Eddie and Chris's site: https://www.categorypirates.com/

Books Mentioned

Play Bigger: https://amzn.to/3tcowFg

The 22 Laws of Category Design: https://amzn.to/3PQwPj5

Snow Leopard: https://amzn.to/3Rxtgzs

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