259. Leveraging AI Tools & Niche Targeting for B2B Marketing, with Kate Vasylenko

The Innovative Agency

Sharon Toerek द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Sharon Toerek या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3M ago 28:22

MP3•एपिसोड होम

Intro

In this episode, we delve into the evolving landscape of B2B marketing, particularly for tech companies, with our expert guest, Kate Vasylenko, CEO & Co-founder of 42DM. We explore significant shifts in B2B marketing post-pandemic, discussing the unique challenges and changes in the industry. The conversation also covers the recent impact of AI in marketing and strategic recommendations for staying competitive in this dynamic field.

What you will learn in this episode:

How the pandemic and AI advancements have transformed B2B marketing.
The changing behavior of younger generations in B2B purchasing decisions.
The role of AI tools like ChatGPT in facilitating quicker buying decisions.
The importance of niche targeting and omnichannel presence.
Effective use of automation and AI to manage content demands.
Future trends in B2B marketing, including thought leadership and data management.

Bio

Growth Marketer for tech companies and blockchain startups. CEO & Co-founder of 42DM, a full-stack digital marketing agency for tech businesses. Hubspot agency partner. Digital-savvy geek and an engaging keynote speaker from Eastern Europe with MA in applied mathematics and 18 years of successful experience in marketing, advertising, and digital communications.

Resources:

Website: https://42dm.net/
Facebook Business: https://www.facebook.com/42dm.net/
LinkedIn Personal: https://www.linkedin.com/in/vasylenko/
Twitter: https://twitter.com/42DM_net

280 एपिसोडस

#Business #Sharon Toerek