Diversity Unlocks Discovery Episode 4: Ramadan with Basma Khalifa & Miriam Faber

The IAB UK Podcast

Tom and IAB UK द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tom and IAB UK या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1+ y ago 27:03

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In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.

Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadan

Missed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy

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