Mastering the Market: Strategies from Top Real Estate Leaders

The HyperFast Agent Podcast

This podcast episode from the "Hyper Fast Agent Show" features a segment from the 2023 Hyper Fast Agent Summit held in Arlington, Virginia. Hosted by Michael Rivero from Top Shots Marketing, the episode includes a panel discussion with three successful real estate team leaders: Jay Caputo, Jason Cheperdak, and Candyce Astroth.

Each panelist shares their unique background and approach to real estate. Jay Caputo, transitioning from a chef to real estate, emphasizes a strong work ethic and unique mindset. Jason Cheperdak, a former international figure skater and Target store manager, discusses his journey to selling a quarter of a billion in real estate. Candyce Astroth highlights the importance of having someone's back and listening to clients, a core value she integrates into her business.

Key topics discussed include effective strategies for real estate agents, the importance of focusing on core competencies, the benefits of joining a team versus running one, and the necessity of having a clear brand identity and marketing strategy. The panelists also discuss the significance of personal growth and development in the real estate industry.

The host, Michael Rivero, emphasizes the importance of understanding your core values, identifying your brand, and focusing on what makes you unique. He encourages real estate agents to leverage their personal stories and experiences to connect with clients and build a successful business.

Join the panel as they discuss:

Panelists' Diverse Backgrounds and Unique Approaches to Real Estate: The episode features a discussion with three successful real estate team leaders - Jay Caputo, Jason Cheperdak, and Candice Ostroff - who share their diverse backgrounds and how they uniquely approach the real estate business. Their stories include transitioning from different careers (chef, figure skater, and store manager) to real estate, highlighting the diverse paths to success in this field.

Effective Strategies and Focus on Core Competencies: The panelists discuss various effective strategies for real estate agents, emphasizing the importance of focusing on one's core competencies. They share insights on how concentrating on strengths and leveraging personal skills can lead to significant growth and success in the real estate market.

Importance of Brand Identity and Personal Growth in Real Estate: A key topic covered is the significance of having a clear brand identity and a solid marketing strategy. The panelists stress the need for real estate agents to understand their unique value proposition, use their personal stories to connect with clients, and continuously focus on personal and professional growth to succeed in the industry.

QUOTES TO SHARE

**Jay Caputo**: "I was a chef for 24 years before I got into real estate just over five years ago. So I just kind of have a different mentality and mindset about work ethic and stuff like that. So I guess that's what makes me unique."

**Jason Cheperdak** "I was a store manager at Target. If you shut down Potomac yards, I was the guy that made sure your dog diapers were out of stock. Sorry about that. But then I started my real estate career as a store manager at Target and sold about $75 million in real estate my last year working full time."

**Candyce Astroth** "One of the things I learned was having someone's back and being there for them, and understanding and listening to them. And so that's just been my core values growing up. And that's a big piece of who I am today."

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