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Human Risk द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Human Risk या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Melina Palmer on The Truth About Pricing
MP3•एपिसोड होम
Manage episode 393997075 series 2845792
Human Risk द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Human Risk या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What determines the price of an item or service? How can we price things so that people want to buy them but also so that we feel it’s fair? Whether (like me) you’re in business and have to sell, or you’re negotiating a salary or looking to buy or sell a house or a car, pricing matters.
My guest on this episode, Melina Palmer, is the author of a new book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values).
She’s also the host of the Brainy Business podcast and has been on the show before (links below).
Topics
In our discussion, we explore:
Links
To find out more about Melina’s Brainy Business podcast and her work as a speaker, coach and trainer visit thebrainybusiness.com
To download free sample chapters from her books at brainy business.com/human risk
Find her on LinkedIn https://www.linkedin.com/in/melinapalmer/
To her her previous apparenace on this show: https://www.humanriskpodcast.com/melina-palmer-on-using-behavioural/
On the show, we referred to:
…
continue reading
My guest on this episode, Melina Palmer, is the author of a new book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values).
She’s also the host of the Brainy Business podcast and has been on the show before (links below).
Topics
In our discussion, we explore:
- What makes effective pricing strategies in business and our personal lives;
- How psychology influences customer purchase decisions;
- The importance of storytelling and anchoring effects on price perception;
- How brand perception impacts the perceived value of products;
- Why a grilled cheese sandwich might be worth $214;
- How heuristics and cognitive biases help and hinder us as we buy and selling;
- The Challenges and complexities of pricing in the digital age; and
- The relationship between price and identity and how we value items we purchase.
Links
To find out more about Melina’s Brainy Business podcast and her work as a speaker, coach and trainer visit thebrainybusiness.com
To download free sample chapters from her books at brainy business.com/human risk
Find her on LinkedIn https://www.linkedin.com/in/melinapalmer/
To her her previous apparenace on this show: https://www.humanriskpodcast.com/melina-palmer-on-using-behavioural/
On the show, we referred to:
- The book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson and Prince Ghuman: https://www.goodreads.com/en/book/show/52225003
- The $214 Grileld Cheese Sandwich: https://www.cnbc.com/2017/10/25/most-expensive-grilled-cheese-in-the-world-from-serendipity-3.html
- The Virgin Mary sandwich: https://www.miamiherald.com/news/local/article223941560.html
297 एपिसोडस
MP3•एपिसोड होम
Manage episode 393997075 series 2845792
Human Risk द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Human Risk या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What determines the price of an item or service? How can we price things so that people want to buy them but also so that we feel it’s fair? Whether (like me) you’re in business and have to sell, or you’re negotiating a salary or looking to buy or sell a house or a car, pricing matters.
My guest on this episode, Melina Palmer, is the author of a new book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values).
She’s also the host of the Brainy Business podcast and has been on the show before (links below).
Topics
In our discussion, we explore:
Links
To find out more about Melina’s Brainy Business podcast and her work as a speaker, coach and trainer visit thebrainybusiness.com
To download free sample chapters from her books at brainy business.com/human risk
Find her on LinkedIn https://www.linkedin.com/in/melinapalmer/
To her her previous apparenace on this show: https://www.humanriskpodcast.com/melina-palmer-on-using-behavioural/
On the show, we referred to:
…
continue reading
My guest on this episode, Melina Palmer, is the author of a new book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values).
She’s also the host of the Brainy Business podcast and has been on the show before (links below).
Topics
In our discussion, we explore:
- What makes effective pricing strategies in business and our personal lives;
- How psychology influences customer purchase decisions;
- The importance of storytelling and anchoring effects on price perception;
- How brand perception impacts the perceived value of products;
- Why a grilled cheese sandwich might be worth $214;
- How heuristics and cognitive biases help and hinder us as we buy and selling;
- The Challenges and complexities of pricing in the digital age; and
- The relationship between price and identity and how we value items we purchase.
Links
To find out more about Melina’s Brainy Business podcast and her work as a speaker, coach and trainer visit thebrainybusiness.com
To download free sample chapters from her books at brainy business.com/human risk
Find her on LinkedIn https://www.linkedin.com/in/melinapalmer/
To her her previous apparenace on this show: https://www.humanriskpodcast.com/melina-palmer-on-using-behavioural/
On the show, we referred to:
- The book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains by Matt Johnson and Prince Ghuman: https://www.goodreads.com/en/book/show/52225003
- The $214 Grileld Cheese Sandwich: https://www.cnbc.com/2017/10/25/most-expensive-grilled-cheese-in-the-world-from-serendipity-3.html
- The Virgin Mary sandwich: https://www.miamiherald.com/news/local/article223941560.html
297 एपिसोडस
सभी एपिसोड
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