007: Transitioning To A Virtual Practice With Dr. Brian Mowll

The Health & Wellness Marketing Show

In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one.

Dr. Mowll shares his journey from running multiple chiropractic clinics to becoming America's Diabetes Coach and offers valuable insights for health practitioners looking to make a similar transition.

Listen in to learn:

• The motivations behind transitioning to a virtual practice
• Challenges of moving from in-person to remote care
• How to develop and market online programs
• The importance of niching down and becoming an expert in a specific area
• Strategies for lead generation and nurturing in a virtual practice
• The process of creating and refining online programs
• Balancing passion with market demand when choosing a specialization

Quotes:

• "If you're working with people across the country, and they're going to trust you, and they've never met you, I really do think building that expertise and that niche in one area helps quite a bit." (17:55 | Dr. Mowll)
• "I don't want to sell somebody my care on the phone. I want them to be asking for my help when we get on the phone." (31:20 | Dr. Mowll)
• "You need to at least take one big step as often as you possibly can as you're moving towards your goals." (41:00 | Dr. Mowll)

Dr. Mowll shares his personal journey of transitioning from multiple chiropractic clinics to a virtual functional medicine practice focused on diabetes. He discusses the mental shifts required, the importance of becoming an expert in a specific area, and the process of developing online programs that can be scaled.

The episode covers key aspects of building a virtual practice, including lead generation, nurturing prospects, and creating valuable content to establish trust and authority. Dr. Mowll emphasizes the importance of balancing market demand with personal passion when choosing a specialization.

Whether you're just starting out or looking to refine your virtual practice model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.

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