Moving Engagement Theory Forward: My Practical Insights on Activation's Centrality to Understanding Gender Differences in Discretionary Workplace Commitment, with Jonathan H. Westover PhD

The HCL Review Podcast

Abstract: This article explores the concept of activation as a missing theoretical link for understanding gender differences in discretionary workplace commitment. Activation refers to an individual's readiness to take action and has been shown to influence engagement outcomes through its impact on effort and attention levels. The article first reviews key academic literature establishing engagement theory and the role of activation. It then shares real-world examples where activation helps explain observed gender differences in discretionary behaviors beyond basic job duties. Differences in situational job demands and available resources that differentially impact women's activation reserves are also examined. The article argues that conceptualizing engagement through an activation lens can help address why discrepancies occur and suggest impactful job redesign strategies. Recommendations focus on boosting activation for all employees through initiatives like flexible scheduling, social support programs, and inclusive cultures. The discussion proposes advancing engagement theory by considering the understudied yet important role of activation, particularly regarding gender.