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Ep 31 - Trail to the Sale™, a Proven Marketing Framework with Janice Hostager
Manage episode 446347859 series 3609885
Whitney Bateson द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Whitney Bateson या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the buyer's journey, and techniques for different stages of the marketing funnel: awareness, consideration, comparison, and sale. Janice emphasizes knowing your ideal customer, tailoring marketing efforts, nurturing customer relationships post-sale, and leveraging referrals. Drawing from her extensive experience, Janice offers a downloadable workbook to help listeners map out their marketing path.
Connect with Janice Here:
https://www.facebook.com/janicehostager
https://www.instagram.com/janicehostagermarketing/
https://www.linkedin.com/in/janice-hostager/
https://www.youtube.com/c/JaniceHostager
https://janicehostager.com/ and https://myweeklymarketing.com
Resources:
https://janicehostager.com/small-business-marketing-plan/
In this episode:
Janice's journey and approach to strategy
The Trail to the Sale framework and the stages
Evaluating low-cost products
Discovery calls and handling objections
Upselling, customer service, and post-sale strategies
Nurturing relationships and encouraging referrals
Common mistakes and tailoring strategies
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- Read My Blog: Get practical, easy-to-follow advice and tips to make growing your online business easier - find articles about finding your first clients, copywriting, branding, sales and marketing advice, and so much more. Dive in here.
- Download My Free Resources: From clarifying your brand, to defining your services and more, download my workbooks and guides that will finally give you the clarity you need to make real, lasting progress in your business. Access the resources here.
- Learn About The Wellness Pro Website System: In our 6-week live group program, my team and I help you create a beautiful, strategic website that not only looks great, it helps you get more clients, too! Your website is your online storefront, and through recorded lessons, group calls, templates, and hands-on support throughout the program, we help you ensure your website shows off your true value, and will support the growth of your business for years to come. Learn more here.
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