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The Morning Brew Story: From College Newsletter to 2 Million Subscribers
Manage episode 310701890 series 3069113
Grow Wire द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Grow Wire या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Morning Brew founders Alex Lieberman and Austin Rief join us to discuss the newsletter’s growth, from business school cheat sheet to two million subscribers. They start off by discussing their start at the University of Michigan (3:12) and why they eventually decided to bring it to the world at large (9:56). They reveal their strategies for growing readership in the early days (12:46) and how they turned that audience into two million subscribers with a 42% click-through rate, more than two times the industry average (17:06). Lieberman and Rief unveil their business model (20:03) and the inspiration to grow Morning Brew into a wider business, covering retail and tech and expanding into podcasting (25:29). They discuss hiring (32:35), creating the right content (35:18) and the future of the business (38:45) before ending with some rapid-fire questions (45:15).
For More, Follow Us Here:
Morning Brew
Website: https://www.morningbrew.com/
Alex Lieberman
LinkedIn: https://www.linkedin.com/in/alex-lieberman/
Austin Rief
LinkedIn: https://www.linkedin.com/in/austin-rief/
Fritz Nelson
LinkedIn: https://www.linkedin.com/in/fritznelson/
Twitter: https://twitter.com/fnelson
Grow Wire
LinkedIn: https://www.linkedin.com/company/grow-wire/
Twitter: https://twitter.com/GrowWire
Instagram: https://www.instagram.com/growwire/
Facebook: https://www.facebook.com/GrowWire/
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