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How a Focus on Audience Turned Business Insider Into a Massive Success
Manage episode 310701893 series 3069113
Grow Wire द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Grow Wire या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Business Insider’s Chief Revenue Officer and Publisher, Pete Spande, joins us on this episode of “The Grow Wire Podcast'' to discuss the company’s growth and success as well as the current state of media and publishing. Spande starts off by explaining Business Insider (4:00) before diving into the company’s business model (8:00) and how it (successfully) diversifies across advertising, subscriptions and areas like licensing, production and affiliate and ecommerce partnerships (14:18). He then explains the importance of testing new ideas before fully understanding their outcome, as Business Insider recently experienced with its trucking beat (24:26), and how those experiments can transform any industry (39:39). Finally, he hits on the importance of technology in media, but not so much as to interfere with the media’s purpose (43:51), and why the future of media is as vibrant and important as ever (48:45).
For More, Follow Us Here:
Business Insider
Website: http://businessinsider.com/
Pete Spande
LinkedIn: https://www.linkedin.com/in/peter-spande-6930021/
Fritz Nelson
LinkedIn: https://www.linkedin.com/in/fritznelson/
Twitter: https://twitter.com/fnelson
Grow Wire
LinkedIn: https://www.linkedin.com/company/grow-wire/
Twitter: https://twitter.com/GrowWire
Instagram: https://www.instagram.com/growwire/
Facebook: https://www.facebook.com/GrowWire/
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