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How AI-Powered Appier Delivers Value To Clinch Conversions
Manage episode 428373754 series 2927316
Peggy Anne Salz द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Peggy Anne Salz या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
AI is THE buzzword feeding a frenzy of hype, but few brands actually dish out sweet solutions that go beyond to provide real value. This week, we shine a spotlight on AI-powered Appier and lift the lid on how the company's gen-AI capabilities and AI-driven insights generate 130% ROAS and “exceptionally short recoup periods” for its clients. Bobbie Hollanders, Head of Sales & Account Management for EMEA and the US at Appier, details how Appier’s tools equip marketers with advanced behavioral analytics, dynamic customer segmentation, and real-time personalization. It's a combination of key capabilities that equips apps across all verticals to clinch the conversion every time. He also delves into how non-gaming apps can identify their “white whales,” the trends you should tap into, and how his hodgepodge of hobbies enhances creativity and innovation in his work.
CHAPTER TIMESTAMPS
00:00- Intro
01:45 - AI solutions that stand out
06:41 - 130% ROAS case study
09:50 - Maximising your data and personalization
14:35 - Whale watching for non-gaming apps
17:52 - Latest trends and advice
22:20 - Asking AI smart questions
24:40 - Meeting demands of the future marketer
26:33 - An unexpected lesson
28:20 - A hodgepodge of hobbies
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