Human behaviour: influencing consumer change

The Grapevine

It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season.

Richard, Ed and Tom dig into some of the fundamentals of behavioural science, and what it actually means for smart marketers.

“What motivates us hasn’t changed in millennia and isn’t going to change. Yet still not many marketers look at human behaviour as a way of influencing consumer change. Those who take the time to learn are giving themselves a headstart,” says Richard.

If you’re looking to get started with behavioural science and listen to some practical tips on how to apply it to your role, this is the podcast for you! Here’s a sneak peek:

• The more you learn about behavioural science, the more opportunities there are to apply it
• The best way to approach pricing and discounting
• The power of imprecision – people believe unrounded numbers more
• Red Bull’s growth story (it involves spreading empty Red Bull cans around nightclubs at kicking out time)