Prose CMO Megan Streeter: AI is at the core of who we are

The Glossy Beauty Podcast

The Glossy Beauty Podcast द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Glossy Beauty Podcast या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 33:56

MP3•एपिसोड होम

When Prose launched in 2017, custom hair care was an untapped market, allowing the brand to disrupt the space. Since then, Prose has sold over 10 million units and expanded to skin care, in May 2023.

May 2023 also marked a significant milestone for Prose: It reached profitability before bringing in about $135 million in sales for the year. In 2024, co-founder and CEO Arnaud Plas estimates the brand will do about $160 million in sales. Plas credited the brand's skin-care line as a major driving force behind its profitability. It has been reported that the category accounts for about 10% of the brand's sales.

In its next stage of growth, Prose will use its learnings and tech innovation to expand into new categories, including textured hair care, and build upon its momentum in skin care.

Three years into leading marketing for Prose, CMO Megan Streeter joined the Glossy Beauty Podcast to chat about what's next for the brand, how it's further revolutionizing beauty tech and how the customization market is expanding.

300 एपिसोडस

#Fitness #Fashion and Beauty #Business #Arts