GA Special PART FOUR - Gift of the Year with Sarah Ward
Manage episode 279183822 series 2807467
The final part of our special 4-part series of the Prod-Cast where we welcome Sarah Ward to the Mic. Before becoming MD of the British Allied Trade Federation Sarah was the CEO of the Giftware association and in this part of the series we talk on of the GA's flagship operations - the Gift of the Year competition, it's entrants and the judges, and even a little bit about the Product-Cast! (part 4 of 4)
Part 1 - the history of the GA
Part 2 - The GA's fantastic response to the C19 pandemic
Part 3 - how do members benefit from their GA membership
Part 4 - the Gift of the Year competition!
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Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
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